We partnered with Lipton’s European team to design and optimize a cross-country fulfillment strategy on Amazon.com, enabling the brand to serve multiple markets efficiently from distributed fulfillment centers. Our work focused on aligning inventory placement, fulfillment routing, and marketplace operations to reduce friction, improve availability, and maintain consistent customer experience across regions. By architecting a scalable, multi-node fulfillment model, we helped Lipton improve delivery speed, protect Buy Box eligibility, and support sustained marketplace growth across Europe—while maintaining operational control and cost efficiency as demand scaled.